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Senior User Acquisition Specialist

· Lisbon, Portugal


What will you be doing at Miniclip?

This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities: 

  • Managing the full UA process for a mobile game: from soft launch to global launch and post launch activity
  • Planning and execution of user acquisition campaigns across multiple channels 
  • Produce comprehensive UA reporting, analyse ROI and run in-depth analyses to identify new opportunities to support key titles
  • Running multiple marketing tests and present results to stakeholders with concrete recommendations
  • Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
  • Run commercial tests to assess viability and scalability of a game for potential co-publishing deals
  • Develop briefings for new ad creatives and oversee the production of marketing material
  • Manage business relationships with day-to-day communication and reporting with various stakeholders

What are we looking for?

The following skills are essential for the role:

  • In-depth knowledge of acquisition tools and mobile ad networks
  • Analytical thinker with great attention to detail
  • Strong experience in paid digital marketing and media buying across channels such as Facebook, TikTok, Google Ads, Unity Ads, ironSource, Applovin and Snapchat
  • Hands-on experience creating and optimising campaigns on multiple channels
  • Familiarity with tracking tools (such as Adjust or Appsflyer) for mobile advertising campaigns 
  • Strong knowledge about the mobile games market and KPIs for various game genres
  • Knowledge of product soft-launch and global launch procedures
  • Excellent communication skills, both written and verbal
  • Proactive: a desire to suggest new content ideas and take the lead on projects, or explore opportunities
  • Fast learner: there will be opportunities to learn lots of new skills in this role, and the ideal candidate will show an aptitude and passion for self-improvement

 The following skills are desirable for the role:

  • Passion for games and their design
  • Knowledge of remarketing campaigns
  • Experience with user testing and customer journey optimisation
  • Experience with content/ad copy optimisation

What will you learn?

This is an incredible opportunity for an enthusiastic, ambitious and proactive individual to gain invaluable experience and knowledge in the UA/Mobile marketing space. You’ll be supported in your growth in the company, learn plenty of new skills, and have an active, creative role in Miniclip’s marketing team. We go the extra mile to make sure you receive a learning experience that fits your career goals. You will also learn how to work in a professional environment and have ample opportunity to network with department leaders and other professionals in the gaming industry.

About Miniclip

Miniclip is a global leader in digital games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 70 million daily active users across mobile, social, and online platforms. Operating in 10 countries, Miniclip develops and launches games in multiple categories across its 17 studios. 

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the digital games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally. 

To date, Miniclip’s studios and companies, which have generated more than 8 billion downloads, include the following digital games: 8 Ball Pool™, Subway Surfers™, Golf Battle™, Football Strike™, Carrom Pool™, OSM - Online Soccer Manager™, Football Rivals ™, Pure Sniper ™, Puzzle Page ™, Head Ball 2™, Motorsport Manager™, Darts of Fury™, Ultimate Golf™, Mini Football ™, Triple Match 3D ™ and™. 

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